Midland is in the tequila business. The guys recently launched their own brand, called Insolito, in conjunction with a distillery in Mexico.  The tequila, which is currently exclusive to Texas, is available in blanco, reposado and anejo. 

Midland members Cameron Duddy and Mark Wystrach tell us it's the perfect side hustle for them. [“It’s allowed us to travel to our neighboring sister country, Mexico, in a series of research and development trips, and to collaborate on things outside of music, which is kind of the perfect side business for Midland. (Mark) We got to work side by side, and really hand by hand with the three of us and then with our partners down in Mexico, in putting out what we feel is one of the best tequilas in the market.  If you’re gonna make something, make it good.”] SOUNDCUE (:24 OC: . . . make it good.)

Midland's latest single is called "Cheatin' Songs." It's the second single from their 2019 Let It Roll album.

They're nominated for Group of the Year at next month's ACM Awards, taking place in Las Vegas on April 5th.

Midland On Tequila Business :