Lee Brice has been tapped to be the official brand ambassador for Yuengling Traditional Lager, part of D.G. Yuengling & Son, Inc., America’s Oldest Brewery. He will launch Yuengling’s new Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue (Team RWB).

Lee said, “I am thrilled to team up with a family-owned brewery and serve as a brand ambassador for their Stars & Stripes program. Spending time with my family, supporting our troops and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.”  

Lee's duties as ambassador will include personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military.