Big & Rich's John Rich has drawn a line in the sand when it comes to Nike products from here on out — he won't be buying any! The singer turned to Twitter earlier this week to voice his anger at Nike's decision to feature former NFL player Colin Kaepernick in its 30th anniversary ad campaign. Kaepernick is the new face of their “Just Do It” campaign with the slogan, “Believe in something. Even if it means sacrificing everything.” Kaepernick was at the center of controversy when as the then-quarterback for the San Francisco 49ers, he began kneeling during the National Anthem to protest racial inequality and police brutality in the U.S. during the 2016-2017 NFL season.

Rich began by tweeting, “Hey Nike, I guess you made @Kaepernick7 your new 'face' of the brand because you love the way his socks look with your shoes? Reebok here we come.” Rich's tweet includes a photo of Kaepernick's now-infamous socks featuring pigs wearing police uniforms.

The singer's subsequent tweets included a picture of himself holding some Nike “swoosh” logos tweeting, “Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions.” He also wrote, “When you compare police to PIGS, this ends the discussion for me. If you don't find a problem with that, then feel free to unfollow me. The police JUST SHOWED UP at our concert to protect and serve, I'll ask them what they think and get back to you …”

He finally issued a statement through his publicist yesterday (Tuesday, September 4th) writing, “I support every American's right to protest whatever they want. However, if you endorse someone who wears #PIGSOCKS that's where you lose me. If @Nike wants their 'swoosh' to be associated with calling our police 'Pigs' then so be it. I have a right to not buy their products. Our police saved lives at the Las Vegas shooting where we played, and the heroism they displayed is second to none. We appreciate the job they are willing to do all day, every day to protect all of us. They are the farthest thing from pigs.”

Source: Pulse of Radio