Eric Church's fans who have already seen or will see him on his current Double Down Tour are witnessing something from "The Chief" that is a once-in-a-lifetime. Eric tells us: [“The Double Down Tour was as far as I want to go from a challenge point. I love that we did it. I love that it was a success. I love that there were people that came to both nights and go it. There were people that came to one of the two nights and got it, but at the same time, it’s not something I would do again. I think that’s good. I think that if you’re a fan, you got to see something that you’re not gonna get to see it again. I’ve been to some of those shows before, a fan of artists, and I knew that I was not gonna see this again. For the Double Down Tour, they saw something they’re never gonna see again.”] SOUNDCUE (:34 OC: . . . gonna see again.)

The Double Down Tour, where Eric performs two nights in a row in the same city with different set lists, was launched earlier this year.

The next leg of the tour begins on September 13th and 14th in Green Bay, Wisconsin.