Carrie Underwood has partnered with BodyArmor Lyte Sports Drink. She stars in a new national television campaign for the drink, and will also appear in advertising for BodyArmor SportWater, a premium water with a performance pH9+. Carrie is joined in the ad by basketball star and brand partner James Harden.
She said, “I’m a firm believer that what you put into your body matters, so the fact BodyArmor Lyte is made with no artificial flavors, sweeteners and no colors from artificial sources, is important to me. BodyArmor Lyte has everything that my body needs to recharge and keep me hydrated throughout my day and everything I do. While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This partnership is an important next step for me and the community I am building, which goes far beyond endorsing a brand."
This year, Carrie will celebrate the 6th anniversary as founder and lead designer of her fitness and lifestyle brand, CALIA by Carrie Underwood, which is the second-highest selling women’s brand within Dick’s Sporting Goods.